At WPP Media, we’re reimagining what a media company can be – and what a career in media looks like for the next generation.
We’re a global collective of creative thinkers, strategists, data experts, and technologists who challenge the status quo to deliver exceptional results for some of the world’s best-known brands. As the world of work evolves – especially in the age of AI – we’re creating exciting, future-ready career pathways for young people who are curious, ambitious, and ready to learn.
If you want a career where ideas matter, technology moves fast, and no two days are the same, you’re in the right place.
What we do
At our core, we’re a media agency – which means we help brands connect with people in smart, creative, and meaningful ways.
We combine:
Creative ideas
Strategic thinking
Data, technology, and AI
…to make brands visible, relevant, and impactful across TV, social media, online platforms, gaming, and more.
Media is much broader than most people think – and that’s what makes it exciting. Whether you enjoy creativity, problem-solving, technology, communication, or numbers, there’s a place for your strengths here.
Limitless opportunities to grow
The world of media is changing fast — and we’re making sure our people are ready for what’s next.
You’ll have access to:
AI-enabled learning and training
Skills that are relevant for future jobs
Opportunities to grow, learn, and explore different career paths
As part of WPP’s global network of 100,000+ experts, you’ll also have the chance to collaborate across teams, disciplines, and countries — building experience that sets you apart early in your career.
Your Future in Media Starts Here
✨ 10 Fast Facts about WPP MEDIA ✨
More Than Advertising
WPP Media is a global media agency that helps well-known brands connect with people through TV, social media, digital platforms, and emerging technology.
Ideas Meet Strategy
Media combines creative ideas with smart planning, data, and technology to influence how people see and engage with brands.
Many Skills, Many Careers
There isn’t just one type of role in media — careers suit creative thinkers, problem-solvers, tech lovers, communicators, and data-focused minds.
Part of a Global Network
WPP Media is part of WPP, one of the world’s largest marketing and communications networks, made up of more than 100,000 experts worldwide.
Built for Early Careers
WPP Media offers early career opportunities designed to help students and school-leavers build confidence, skills, and real-world experience.
Powered by AI
Technology and AI are shaping the future of media, and WPP Media helps people future-proof their skills through continuous learning using WPP Open.
No One-Path Careers
Careers don’t have to follow one straight line — people are encouraged to learn, grow, and explore different teams and roles as their interests develop.
Learn From Leading Agencies
Through the wider WPP network, you may work alongside teams from companies such as Mindshare, Wavemaker, and EssenceMediacom, gaining exposure to different ways of thinking and working.
Innovation Encouraged
From the start, teams are supported to think big, share ideas, experiment, and challenge how things are usually done.
Make a Real Impact
A career at WPP Media is about making a difference — for brands, communities, and your own future — while building skills for tomorrow’s world of work.
The future of media is being built right now — and it needs curious minds, creative thinkers, and problem-solvers. Whether you’re into technology, storytelling, data, or big ideas, your future career could start here.
Your Future Starts Here
Your opportunity starts here.
Imagine being empowered to create exceptional work, every day. We empower you with limitless opportunities to grow and achieve your career goals. Our culture fosters inclusion, belonging, creativity, and collaboration. Open, optimistic, and extraordinary are the WPP values that drive everything we do.
Master Tomorrow’s Skills
A world of limitless opportunities is at your fingertips, and we empower you to seize them all. At WPP Media, we’re constantly evolving, so you’ll future-proof your skills every day through continuous learning, powered by WPP Open, our intelligent marketing operating system. And the technology that powers it is beyond cutting-edge.
Make Your Mark
We Believe in making a real difference – for our people, clients, planet, and communities. You’ll have the tools and freedom to think big, experiment, and innovate so you can do work you’re proud of and help us set new standards in our industry. Ready to be part of something bigger?
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Industry: Media, Marketing & Communications Career Focus: Strategy, creativity, data & technology
At companies like WPP Media, media planning roles help decide how and where ideas show up in the world — so messages reach the right people, in the right place, at the right time.
Media planners sit at the intersection of creativity, technology, and human behavior. They don’t design ads themselves — instead, they shape how ideas come to life across TV, social media, streaming, online platforms, outdoor media, and more.
A Day in the Life (What It’s Really Like)
No two days are the same, but a typical day in a media planning role might include:
Starting the day
Looking at how campaigns are performing. Are people noticing them? Engaging with them? Talking about them?
You use data and insight to understand:
Who the audience is
What they care about
Where they spend their time
Working with your team
You collaborate with people across media, data, and creative teams to plan upcoming campaigns.
Together, you explore:
Which platforms make the most sense
How messages should change for different audiences
How creativity and media work best together
Turning ideas into plans
You help turn insights into clear plans and presentations — explaining why certain choices have been made, not just what they are.
This is where storytelling, logic, and creativity come together.
Reviewing and improving
You track results, spot trends, and look for new opportunities:
What’s changing in media and technology?
What are people paying attention to right now?
How could the next campaign be even better?
Why This Role Matters
Media is everywhere — on phones, screens, streets, and streaming platforms.
Media planning roles help:
Make content relevant instead of intrusive
Use data responsibly
Connect brands with people in meaningful ways
Adapt to new technology, platforms, and AI
It’s a role that constantly evolves as the world changes.
Skills You Build in Media Careers
Over time, people in media planning roles develop skills in:
Strategic thinking
Understanding people and culture
Using data and insight
Communication and storytelling
Technology and AI
Teamwork and collaboration
These are transferable skills that open doors across many industries.
Who This Career Suits
This kind of career is well suited to people who:
Are curious about how media and technology work
Enjoy problem-solving and big-picture thinking
Like working with both ideas and data
Are organised and enjoy variety
Want a career that keeps changing and evolving
There’s no single “type” of person — curiosity and willingness to learn matter most.
Subjects That Help at School
You don’t need one specific subject to work in media, but these can be especially helpful:
English – communication, writing, storytelling, understanding audiences
Maths – problem-solving, working with numbers, understanding data
Computing / IT – technology, digital tools, how platforms work
Media Studies / Art / Design – creativity, visual thinking, understanding media
Business Studies / Economics – how organisations work and make decisions
Psychology / Sociology (if available) – understanding people and behavior
Drama / Public Speaking – confidence, teamwork, presenting ideas
Top tip
There’s no perfect subject combination. Media careers value curiosity, communication, creativity, and critical thinking just as much as qualifications.
In short
If you’re interested in how ideas, technology, and people come together — and you like understanding the why behind decisions — a career in the media landscape could be an exciting path to explore.
Skills, learning and development
We invest in the ongoing development of our people to enhance their careers and keep pace with industry trends and client needs. In addition to our agency-specific initiatives, we offer a range of centralised programmes for everyone across the WPP network. We focus on upskilling our people, strengthening collaboration and creating opportunities for all. Our aim is to develop a strong pipeline of future leaders for our agencies and clients.
A critical priority is to equip our people with the skills needed for success in the modern world of marketing. We invest significant time and resources, for example, into building AI and technology expertise across our teams. Throughout 2024, our people earned more than 21,000 accreditations and certifications from leading technology partners including Adobe, Google, Meta, Microsoft and TikTok.
Our centralised programmes include:
Future Readiness Academies Our Future Readiness Academies comprise specialised modules on AI, Commerce, MarTech, Sustainability and more, along with shorter courses on topics from Intelligent Technology to Agile Thinking.
We also offer AI in Action, a training programme to help our colleagues make the most of the tools within our AI-powered marketing operating system, WPP Open.
MAESTRO An immersive and experiential programme designed to help senior executives explore, develop and hone their leadership skills to become trusted business partners.
Early talent Beyond our own people, we are passionate about providing opportunities for early career talent aspiring to join our industry – to learn, grow and collaborate with the brightest minds across WPP.
AI, the Future of Media & What WPP Open Really Is
AI is already part of everyday life — from the videos you’re recommended, to the ads you see online, to the music and shows you discover. At WPP Media, AI is also shaping the future of careers.
So… what is WPP Open?
WPP Open is WPP’s AI-powered marketing platform.
In simple terms, it’s a smart system that helps people across WPP:
Understand audiences better
Work with data more easily
Turn ideas into real campaigns faster
Test, learn, and improve using AI
Bring creativity, technology, and insight together in one place
Think of WPP Open as a creative co-pilot — not something that replaces people, but something that helps them do their best work.
How AI Is Used in Media (In a Human Way)
AI at WPP Media isn’t about robots making decisions on their own. It’s about helping people answer questions like:
Who should see this message?
What matters to them?
Where will it have the biggest impact?
How can ideas be more personal, useful, and creative?
AI supports:
Media planning and strategy
Creative development
Data and audience insight
Testing and improving ideas
Smarter, more responsible decision-making
This means careers in media now sit at the intersection of creativity, technology, and human understanding.
Why This Is Exciting for Students
AI is becoming part of almost every future job — not just in media.
The most in-demand careers won’t be about coding alone. They’ll be about:
Asking the right questions
Understanding people and culture
Using technology creatively
Thinking ethically and responsibly
Adapting as tools and platforms change
At WPP Media, people are trained to work alongside AI, building skills that will stay relevant as the world of work evolves.
What Subjects Help Prepare You at School?
You don’t need to study one “perfect” subject to work with AI in media. These subjects help build the right mix of skills:
English
Helps with communication, storytelling, presenting ideas, and understanding audiences — all essential in creative and AI-powered roles.
Maths
Builds problem-solving skills and confidence with numbers, data, and patterns — useful when working with insights and performance.
Computing / IT
Introduces how technology works, digital systems, and logic — helpful for understanding AI tools and platforms.
Media Studies / Art / Design
Develops creativity and understanding of how media, content, and visuals influence people.
Psychology / Sociology (if available)
Helps explain how people think, behave, and make decisions — something AI supports, but humans still lead.
Business Studies
Builds understanding of how organisations work, how decisions are made, and how technology supports growth.
Top tip for students
You don’t need to be a tech expert to work with AI. Curiosity, creativity, critical thinking, and willingness to learn matter just as much.
In short
AI is everywhere — and at WPP Media, tools like WPP Open are helping shape the careers of the future. If you’re interested in creativity, technology, and how ideas influence the world, this is an exciting space to explore.
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